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Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, May 12, 2008

Next Generation Marketing

A few hours ago, we finished preparing for the Next Generation Marketing workshop. Tomorrow is our first stop on the roadshow. So it's off to Huntington, West Virginia, and the Pullman Plaza Hotel. Here are a few highlights from the content presentations:

  • Sticky Stories
  • Scandal
  • Petroglyphs
  • Archetypes
  • Detractors
  • Raving Fans
  • Engagement
Sounds like something fun, doesn't it! Hey - if you use your imagination that list could be the storyline (chapter titles) from a Harry Potter novel (the one where he conquers the villains to the delight of everyone before winning the girl). Or not!

I am excited to learn from Jeff James, Justin Seibert and all of our guests. Plus, I can't wait to hear Snowshoe Mountain Resort CEO Bill Rock talk about marketing a mountaintop destination.
And we picked up some press over the weekend in the Charleston Daily Mail and Huntington Herald-Dispatch!
Several seats remain in Huntington but Charleston (on Wednesday, May 14) is almost full to capacity. Check out our nifty event info site and register before it's too late!

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2 Comments:

Anonymous Todd Beane said...

Skip,
Loved the nextgenerationmarketing interactive seminar. I learned some great stuff. I think it is awesome that you, Jeff, and Justin are forward thinkers and really working to spread social media skills around WV. The opportunities available in web 2.0 and the next generation of marketing are going to be huge.

5:15 PM

 
Blogger Skip Lineberg said...

Todd-

Thanks for being a part of it. It's very kind of you to take the time to stop by and leave a comment.

You're doing a great job providing innovation and leadership in marketing for your organization and for the community of marketing geniuses. Keep pushing!

Skip

10:35 AM

 

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