Wake-Up Call

Is there marketing genius in a wake-up call? Have you ever been WOW'd by a wake-up call? This morning, I was.

'Good morning. This is your 7AM wakeup call. Join us for breakfast in the Commonwealth Café for the best-tasting omelet you'll ever have in your life.'

This came from the automated wakeup call srvice at The Galt House Hotel in Louisville, Kentucky.

Most wakeup calls consist of either No Message...or a Boring, Same-Old, Same-Old message. You know it as well as I do.

Kudos to the marketing genius at The Galt House (a very nice hotel, by the way) for creating a wakeup greeting that is unique, one that presents a tasteful offer. Why be boring and dull--ever?

All morning, that 'omelet of a lifetime' kept popping into my mind. I'll bet the cafe is selling omelets 'like hotcakes.'