Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, October 10, 2008

Final Week: 9

My job is to:
Select a company that you believe does a successful job in implementing integrated marketing communications. What metrics are in place for this company to measure its success from an IMC perspective?

Any takers?

And keep 'em coming on the final project topic too!!

Thanks so much everyone!


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