I am to select a direct marketing ad from my mailbox, a magazine or television that I don't find particularly effective. Describe the product or service being marketed as well as several aspects of the offer (e.g., price, payment terms, time limit, premium, incentive). What changes would I suggest to improve responsiveness to the offer? What changes would I recommend to improve back-end results (i.e., to generate better, more loyal customers rather than just more responses)?
Any suggestions marketing geniuses?