Public Relations in IMC
This week's discussion I am instructed to do a search for a story about a new product launch, like Coca-Cola Blak:
In addition to the story placement, what other public relations tactics were used to introduce this product? What tactics could have been used that were not?
This week, I need suggestions for a product with superior examples of public relations efforts, as well as your thoughts, opinions and answers to these questions.
Thanks again! Hope to hear from you!