Zappos Truly Engaged with Customers
Twitter can be kind of fun. I've been on it for about a year. My lovely wife is now on it, too. And so is her sister. While we were poolside at the beach this Labor Day weekend, we were doing a bit of Twittering. One of our observations was that--now this year--the Crocs style of shoe appeared to be quite out of style. So I put out the following Tweet:
Observation from the beach::: Crocs are soooo 2006. What's the hot new beachy
footwear? @zappos? 01:43 PM
August 31, 2008 from txt
Notice the @zappos. I had a hunch that the world's leading shoe merchant might have something to say about the question.
Not more than 48 hours later, I got a reply. Not just any reply--but a reply from the CEO of Zappos. Here was his response:
i don't know if there are any new beach footwear brands this season! at
least none that i personally know of...
Zappos.com CEO -Tony / zappos
follow me at http://twitter.com/zappos
reply on the web at http://twitter.com/direct_messages/create/zappos
That, my friends, is one incredible example of managing your online presence and finding ways to connect with customers. Kudos to Tony and the other marketing geniuses at Zappos. We'll have more great marketing examples--of customer engagement, of creating loyalty, of inspiring raving fans--from Zappos to share in the days ahead.