Brand Tags - You Must Check This Out!
It is very rare that we repost content from other blogs or point our readers to other Web sites. Our policy, by contrast, is to offer original thoughts, observations and perspectives. In the case of Brand Tags, we find one of those very worthy exceptions that's worth encouraging you to go see. The creator of Brand Tags is Noah Brier, a New York communication strategist and observer/reporter of media trends, especially those related to Web 2.0.
Most marketing professionals and those among the audience who are marketing enthusiasts are students of brands. If you are like me, you enjoy getting inside a brand and understanding the associated perceptions, the factors that influence and constitute a brand's position. Brand Tags is an extremely simple and well done tool that has been created to solicit and analyze such perceptions. It is a tool that I could see becoming widely adopted in the professional practice of brand development. Brand Tags is the proverbial "simple, elegant" solution.
Kudos to Noah and his team for creating this innovative, promising Web application! Go check it out and please post your thoughts in a comment here.