Labels: Maple Creative, marketing, word of mouth
posted by Emily Bennington at 9:50 PM
Good question that everyone should be asking themselves. In this context you might find this new book an insightful read - www.influencerMarketingBook.com
Did you know that Crocs Inc. has a very small marketing campaign? They rely on word-of-mouth marketing to sell their products. Despite only a small marketing campaign, Crocs became popular in the United States and elsewhere because of word-of-mouth praise for their comfort, bright colors, light weight (about six ounces), and unique design. (wikipedia.com)
Scott-Thanks for weighing in on this conversation. The book you mentioned sounds pretty interesting.Skip
Dear Anonymous/ J.J.-Thanks for your insightful comment. What a great example! We're glad that you are a part of the marketing genius community.Skip
The use of WOM does work when recommending a brand, particularly when it is coming from someone of familiarity or who is trust-worthy. WOM, as opposed to weighty, advertising intervention, can increase interest and sales. However, when you need to guide a specific group of buyers/users to the brand/service, formal advertising can be that leverage and therefore allow informal WOM to follow and influence other potential buyers/users.
Dear anonymous commenter- Thanks for adding to the knowledge base on WOM.
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