More on E-Mail Overload
The gurus at Silverpop continue to provide coverage of what's coming in email inbox technology. Here's an excerpt from their newest article:
Is Email Taking Over Your Life?
Another guest posting that contemplates the future of email, from my colleague, Scott Voigt...
From Scott:It dawned on me the other day, that I spend more time with my inbox than I do with... well... anything! Seriously, this is sad, but totally true. Staring at Outlook (or at least having it stare at me) for more hours than I spend with my wife and daughter, what's up with that? Even worse, given the inordinate amount of time that I allocate to the inbox, I still don't feel in control of it. Calgon, take me away!
And here's the link to the full article:
http://emailmarketing.silverpop.com/archive/2008/02/is_email_taking.html
Labels: Charleston, e-business, e-mail, Maple Creative, marketing and technology, West Virginia
posted by Skip Lineberg at 6:23 PM
2 Comments:
The recipient’s e-mail mail box is bulging with spam, unsolicited e-mails from unknown senders, and legitimate e-mail from trusted senders.
Recipients are growing more suspicious and more sophisticated.
Recipients are growing less willing to opt-in into new lists.
Many recipients view e-mail as a source of misery with only occasional value.
Some recipients feel that all e-mail is spam until proven otherwise. The Delete key hums as does the “mark as spam” button.
Trust of email marketers is eroding---this is real impact of spam.
John Bradley Jackson
Author: First, Best or Different.
www.firstbestordifferent. com
11:12 AM
John-
I look forward to checking out your book. Thanks for stopping by the Marketing Genius blog to weigh in on e-mail overload. Great comments!
Skip
7:24 PM
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