Chili's Dog Tags - Clever Recognition Tactic
These "dog tags" were spotted yesterday worn proudly by our lunchtime server at Chili's in Charleston, West Virginia.
One reads: "Give Back." The other says: "Get Ready."
[Pardon the blurry, lo-res photo.]
Why was our cheerful, charming waitress wearing dog tags .. and wearing them with such pride? These dog tags, she explained, were earned. It's all part of a new employee recognition program underway at Chili's. She can earn a dog tag by completing a learning module or receiving a praiseworthy comment card (or survey) from a customer.
I've seen some really bland, ordinary employee recognition programs. Think paper certificate. Think blurb in the internal company newsletter.
Bland this is not! These dog tags are cool. Unique. Visible. Hip. I think Chili's has really struck a chord with these trendy badges of honor!
What does this have to do with marketing? It's part of "living your brand." We're going to be engaging with you in many conversations about "living the brand" over the weeks ahead. Sound good? Interested?