Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, January 08, 2008

Do You Have Collaborative Superpowers? Should You?

What's your superpower? Do you have super-human Ping Quotient? Or is your Longbroading ability off the charts? And how's your Mobbability?

According to game designer and future forecaster Jane McGonigal, we all have workplace super powers. Jane and a colleague (Jason Tester) developed a very cool, fresh view of what it takes to succeed in the work-world today. Their thesis, which I wholeheartedly support, says that we all have collaborative super powers. Check out this eye-opening, ten-slide presentation: 10 Collaboration Superpowers on SlideShare.

If you haven't heard of Jane McGonigal before, you will. If you'd like to learn more, why not check out her very inspiring, informative blog. Jane presents herself as a game designer and game researcher, but I say she got a healthy streak of marketing genius, too!

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Anonymous Wanderin' Bill said...

My dog has no nose.

How does he smell?


4:45 AM

Blogger jenniferwood said...

This is a great article and a great team building tool. Recognizing powers or skills within a group not only improves effectiveness and efficiency in assigning tasks within the group, but it also improves group morale. Besides, who DOESN'T want to be reminded what their skillsets are?...or in this case, "superpowers"...

Thanks for continually providing us with tools to be marketing geniuses. This blog regularly provides readers with information for individual professional development as well as the development of our work teams.

Thanks, Skip!!!

9:09 AM

Blogger Shama Hyder said...

I'd love to see the science behind these findings.

12:34 PM

Blogger Skip Lineberg said...

Thanks for stopping by Marketing Genius. Perhaps you can contact Jane McGonigal via her blog and probe into the science.

Best regards,

8:17 PM

Blogger Skip Lineberg said...

Dear Wanderin' Bill-

First off-love the nickname! I also love the question!! I guess that depends on how recently he's been bathed, or if he's rolled in any detritus lately, huh?

Thanks for your comment. We're glad to have you as part of the Marketing Genius community.

Best regards,

8:19 PM

Blogger Skip Lineberg said...


Now I know you have superpowers. I've seen 'em. Especially that one called "kindness." Thanks you for the wonderful encouragement you provide and your keen marketing insights. And oh by the way, where's that blog article you've been working on?

8:21 PM

Anonymous Anonymous said...

There really is a secret to genius, I wouldn’t believe it. In fact, the only reason I even tried to increase my intelligence was because everyone I knew was SO MUCH SMARTER than me that I HAD to!! To find out more :

9:50 PM


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