A to Z of Marketing: X is for Mulitply

Marketing is a system of strategic tactics and processes utilized to create an environment in which sales flourish.

Sales flourish. That's a phrase worth repeating. Sounds damn good, doesn't it!

Are your sales flourishing?

Sales is very often a one-to-one process. One sales call ... one order.

Same with word of mouth. One-to-one. It's a slow process. One person to the next. And so on.

Enter marketing. Marketing is the great multiplier. Good, smart marketing multiplies the sales results. Marketing accelerates the Word-of-Mouth referral process, like pouring kerosene on a fire. (I'll admit that I have never poured kerosene on anything.)

Marketing even has the power to compress the sales cycle. It can reduce the number of sales calls required to get from "Who are you?" to "Did you receive my purchase order on e-mail this morning?" Thus, marketing can also be a very welcome divisor. But there's not a letter from our alphabet that represents division, now is there. And then, after all, this is about the letter X.

Oh --- and while we're on X ...

Merry X-mas to marketing geniuses around the globe! We appreciate you and are glad to have you as part of our community.