Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, December 17, 2007

A to Z of Marketing – W is for “Wow” Factor

On a scale of 1 to 10, what’s the “Wow” Factor of your marketing? If you don’t know, here’s a test.

- Has someone approached you in the past four months to comment on one of your marketing touchpoints? (See T is for Touchpoints below)

- Have you been genuinely excited by your own marketing lately, i.e. the kind of rush that keeps you working until 4am and you love every minute of it?

- Have you embarked on a marketing idea lately that’s so unique, it’s bound to generate some buzz?

If you answered “No” to all of the above, think about this: Your message is just one of thousands your customers see every single day. If you want to rise above the noise, you’ve got to do something that makes them say “Wow!”

At Maple, our company Christmas card was a compilation CD of staff musings, quotes, a paranoid rant about monkeys and a ridiculous beat poem by yours truly. Yes, it’s out there, but it’s also making people talk. It’s “wow”.

I recently put wraps for one of our clients, an accountant and business advisory firm, on the elevator doors at our regional mall. An usual move for CPAs, sure, but one that has the holiday crowd stopping for a second look.

In the post below, Skip asked about your marketing flops. I want to know about your marketing “Wows”. Please share your most successful, over-the-top “Wow” stories. We’d love to hear them.

P.S. Marketing guru and “Wow” advocate Tom Peters encourages his readers to ask, “Is it Wow?” before sending ANY work off into the world. Food for thought....

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