Blogging Featured in Sunday Gazette-Mail in Charleston

Thanks to this great article by Sarah Winn, today 91,000 readers are learning more about the business potential for blogging. If you happen to be visiting for the first time as a result of the newspaper story on blogging, please take a minute to leave a comment below. It's fast and easy.

Beyond the wonderful story content, the beauty of this coverage is the underlying collaboration, several of us working with a very interested and talented reporter. My very talented colleague and frequent blogger Emily Bennington was the masterful coordinator behind this whole project. I am so happy that the article involves perspective from a number of friends and fellow bloggers, including Jason Keeling, Bob Coffield and Justin Seibert, a big supporter of the Create WV initiative. Kudos to Chuck Hamsher, too. His store, the Purple Moon, is way cool in its fine manner of rejuvenating retro design. And he's smart to utilized a dedicated, thematic blog as part of the overall marketing plan.

So, after all, there is a business lesson here: how can you take a small, specific, finite idea and expand it into something that serves a greater good and brings more perspectives? When you do, the story lines have broader appeal, the combined news/editorial impact is deeper and everyone wins! When you think with a collaborative, abundance mentality--as starkly opposed to a scarcity mentality--good things usually result.