Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, December 02, 2007

Blogging Featured in Sunday Gazette-Mail in Charleston

Thanks to this great article by Sarah Winn, today 91,000 readers are learning more about the business potential for blogging. If you happen to be visiting for the first time as a result of the newspaper story on blogging, please take a minute to leave a comment below. It's fast and easy.

Beyond the wonderful story content, the beauty of this coverage is the underlying collaboration, several of us working with a very interested and talented reporter. My very talented colleague and frequent blogger Emily Bennington was the masterful coordinator behind this whole project. I am so happy that the article involves perspective from a number of friends and fellow bloggers, including Jason Keeling, Bob Coffield and Justin Seibert, a big supporter of the Create WV initiative. Kudos to Chuck Hamsher, too. His store, the Purple Moon, is way cool in its fine manner of rejuvenating retro design. And he's smart to utilized a dedicated, thematic blog as part of the overall marketing plan.

So, after all, there is a business lesson here: how can you take a small, specific, finite idea and expand it into something that serves a greater good and brings more perspectives? When you do, the story lines have broader appeal, the combined news/editorial impact is deeper and everyone wins! When you think with a collaborative, abundance mentality--as starkly opposed to a scarcity mentality--good things usually result.

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Blogger jenniferwood said...

I walked into Wal-Mart last night only to find one lonely Sunday Gazette-Mail spread out into many pieces on the rack. I picked up the first piece. It was the sports section that someone decided to leave behind. I guess it was too much to be reminded of the horrible loss from Saturday night. The next section was Business and I found myself looking at a photo of two good friends and amazing collegues, Skip and Jason. I read the article again online when I got into the office this morning. I was very surprised to see such great coverage of two friends and their hard work. It was a great article written by another friend, Sarah Winn.

I tell you this because it made the trip to Wal-Mart a little more bearable. Southridge Wal-Mart on a weekend in December can be quite dreadful.

As for the content, I am glad to see this covered in print media. I am also proud of local bloggers who bring validity and relevancy to business blogging right here in our state.

Kudos to the bloggers out there that keep giving us valuable and relevant content for our work.

I love having support (or a reasonable excuse) to keep this part of my morning routine. Thanks!!!!

9:18 AM

Anonymous Justin Seibert said...


Thanks for everything you added to the conference. It was really a great turnout. The tricks now are to keep ol' mo going and move this forward with individual communities while keeping an eye on the state overall. A good first step, though, and I'm excited to be involved and working with so many fine folks!

11:42 AM

Blogger Skip Lineberg said...


Thanks for your comments. Well said.

I'm pleased to call you a CreateWV colleague!


2:36 PM

Blogger Skip Lineberg said...


I'm glad that we made your Wal-Mart excursion a bit more enjoyable! Thanks for always reading and being so kind. Your support is wonderful. Thank you!!!


2:37 PM

Anonymous amodernguy said...

Skip -

What a pleasure to be part of this article with such fine company!


11:56 AM

Blogger Skip Lineberg said...


Thanks for your comment. I am planning to visit the store soon.


1:23 PM


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