Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, March 30, 2007

Heavenly Smart Marketing

I attended a training seminar today. Midway through the day, I was served a tasty boxed lunch from Heavenly Ham. What excited me just as much as the delicious food was the flyer that they had inserted into the box.

Easter is coming up, right? Meanwhile, I was enjoying a tasty ham sandwich. (Experiencing the product.) Why not offer me something else - a wonderful baked ham to serve at our upcoming Easter dinner. Perfect timing!

This marketing was all kinds of good: direct, timely, relevant, relatively low-cost and well produced.

Great marketing doesn't have to be flashy or expensive. To be a marketing genius one doesn't have to ham it up. Kudos to the marketing geniuses at the local Heavenly Ham store--they know this to be true.

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