E-Mail Marketing: Troubling Stat

Only 27% of e-mail messages are ever opened.
Source: Silverpop Systems, Inc.

The e-mail space has become more crowded. The marketing genius knows that it has become harder to stand out in the e-mail channel. At the same time, the potential reach and cost-effectiveness associated with e-mail marketing are very appealing. So, what is the smart approach?

This post will begin a series on e-mail marketing. We will be sharing some eye-popping statistics, useful resources and helpful recommendations.