Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, November 08, 2006

Cheap, Fast or Good

Pick two.

Because it’s an old saying in business that you can have two, but not three. You can have projects that are cheap and fast, but not necessarily high-quality. You can also have projects that are good and fast, but the quick turn-around will cost you.

I mention this because I was inspired by Skip’s blog below, i.e. “In Creative Work – Greatness Cannot Be Rushed.” The trust is, we live in a convenience-driven society where lunch comes in five minutes or less and glasses can be made “in about an hour.”

The problem lies when our gotta-have-it-right-now mentality clashes with the Truth (capital T) of creativity. Marketing is not a business where you can have your product “in about an hour.” It just isn’t.

But it is a business where good ideas, when given time to marinate and honed through research, often become great campaigns that translate into sales.


Blogger Nicolas said...

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2:03 PM

Blogger Guy Barry said...

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6:31 AM

Anonymous Anonymous said...

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1:04 PM

Blogger Freudian Slip said...

I can't tell you how often I've rushed things in my business, only to have to go back and spend 2x as long fixing it!

11:38 PM

Anonymous D.L. said...

Great post.

Problem is most biz owners never truly concentrate on marketing. They are preoccupied with distractions that burn time, and add no marketing leverage.

Fixing the copier. Hassling with callers. Stocking shelves.

They do eveything ELSE but focus on bringing in the money.

People with a pool store worry about the signs, or the chlorine display, or the types of kiddie rafts.

They should be worrying about creative ideas and marketing that brings people into the store. Like
talking to their high trafficked retail neighbor next door, about cross-promoting to each other's walk-in traffic.

9:23 AM


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