Cheap, Fast or Good
Because it’s an old saying in business that you can have two, but not three. You can have projects that are cheap and fast, but not necessarily high-quality. You can also have projects that are good and fast, but the quick turn-around will cost you.
I mention this because I was inspired by Skip’s blog below, i.e. “In Creative Work – Greatness Cannot Be Rushed.” The trust is, we live in a convenience-driven society where lunch comes in five minutes or less and glasses can be made “in about an hour.”
The problem lies when our gotta-have-it-right-now mentality clashes with the Truth (capital T) of creativity. Marketing is not a business where you can have your product “in about an hour.” It just isn’t.
But it is a business where good ideas, when given time to marinate and honed through research, often become great campaigns that translate into sales.