Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, October 17, 2006

World's Largest UNO Game Coming to Charleston

Our fair city of Charleston, West Virginia, has been chosen as the host site for the world's largest UNO game. This record-breaking event marks the 35th anniversary of the birth of UNO.

The rationale for choosing Charleston? It is the 35th anniversary. West Virginia was the 35th state in the Union. Charleston is the state capital. Get it? Good.

The event will be held at our gorgeous, new, very well designed baseball park--Appalachian Power Park.
And if that were not enough of an enticement for you, take delight in the fact that Mattel will be making a donation to the YMCA of the Kanawha Valley, a truly great organization.

From a PR perspective, this is a home run. It is good for UNO/Mattel, good for Charleston, good exposure for the baseball team and its stadium, plus it is beneficial to the YMCA. Kudos to the marketing geniuses at Mattel (and to their friends at Golin Harris).


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7:34 AM

Anonymous Ann Handley said...

Interesting idea... but you know, it's going to be *insane* when everyone has to Draw Four simultaneously!

9:05 PM


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