GM Extends Its "Employee Discount for Everyone" Plan

As reported previously here on the Marketing Genius blog, General Motors is utilizing a strong price-discounting plan to generate a quick sales increase. The promotion is working, as previously mentioned here, with a 41% increase in June sales.

Not surprisingly, GM has extended the special pricing (which had been scheduled to end on July 5) until August 1. I had been following with great interest what GM would do once the July 5th elapsed and would have bet that GM would extend the deal.

Now, let's see what happens on August 2!

My concern all along has been the end game for this strategy. Where does it end? How do they end it? Perhaps most importantly to me, what do you do with the guy who paid full price before all this began? What does a GM sales rep say to that customer when he walks back into the local dealership this summer?