Pay Me to Try It?
More and more frequently, I am seeing marketing messages from companies who want to pay me to try their product or service. The most recent one that comes to mind is from Saturn. They offered me $25 to take a test drive of any Saturn vehicle. I have seen banks offering $25 or $50 in cash to open a new account. I have also seen investment firms offering to start a new customer into an investment account with several hundred dollars in an opening account balance for purchasing/trading stocks or mutual funds. Several months ago, one of our clients was contemplating the idea of paying its prospects $100 to agree to meet for a sales presentation.
I have mixed feelings, or a bit of reluctance, about such propositions.
How do you, the readers of Marketing Genius, feel about such offers? Does an offer of cash entice you or turn you off?