Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, June 05, 2005

Orange Intuition

Last year on our Blog, Skip noticed the coming of the color "green" as hot for the summer.

Well, a few weeks ago I noticed something and wish I had wrote about it sooner: Orange.

In the past few weeks, I've notices orange everywhere. Muted tones, bright hues, shorts, shirts, hats, kids running around a music festival in matching polo shirt - everywhere orange.

It's the hot color this summer.

To be honest, I haven't read that orange is it. As a consumer, I've just noticed that it is everywhere.

I am always astounded how things like this happen.

Is there a secret room that I don't know about that people that make clothes meet in and make these decisions?


Blogger Skip Lineberg said...


According to an Associated Press article in the Sunday Gazette-Mail, you are indeed a trendspotter! They refer to it as Hermes organge or Hermes-box orange.

Good eye, my man!


10:36 AM

Anonymous Maryann Devine said...

Secret room? It's not so secret:

Not sure if this is it, but I had a designer friend in the home furnishings field who attended yearly color forecasting presentations by a group like this.

12:44 PM

Blogger Jen said...

WOW! I will have to check that site out!!!! Very interesting!

12:48 PM

Blogger Mau said...

I was very impacted by pages 18 and 19 in "The Hidden Persuaders" by Vance Packard (tag line "the classic examination of how the media manipulate what you think, what you feel and what you spend").
The author talks about the fact that as early as 1955, overproduction was starting to be a worry.
"More and more, advertising men began talking of the desirability of creating 'psychological obsolescene' ".
I guess colors in the fashion world a are perfect example of that: why in the world what was cool last year should not be cool anymore this year?

Ok, gotta go to Banana Republic to buy some new orange shirts :)

Mau (

3:38 PM

Anonymous Anonymous said...

Yep. It's Color Marketing Group

Members represent major industries worldwide. They get together four times a year to forecast color trends in everything from autos to appliances to home and personal fashion.

Color trends don't happen by accident. Manufacturers rarely stray from the forecast.

2:31 PM


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