Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, December 13, 2004


Students of language - especially male language and behavior - will find this article from The Guardian amusing. It is an essay about the many meanings and uses of the word "Dude." The only thing that tops it, without question is the famous "Dude" skit from the SNL archives with Carvey and Sandler.

Enjoy, Dude!


Associated Press Writer

PITTSBURGH - Dude, you've got to read this. A linguist from the University of Pittsburgh has published a scholarly paper deconstructing and deciphering the word ``dude,'' contending it is much more than a catchall for lazy, inarticulate surfers, skaters, slackers and teenagers.

An admitted dude-user during his college years, Scott Kiesling said the four-letter word has many uses: in greetings (``What's up, dude?''); as an exclamation (``Whoa, Dude!''); commiseration (``Dude, I'm so sorry.''); to one-up someone (``That's so lame, dude.''); as well as agreement, surprise and disgust (``Dude.'').

Kiesling says in the fall edition of American Speech that the word derives its power from something he calls cool solidarity - an effortless kinship that's not too intimate.

Cool solidarity is especially important to young men who are under social pressure to be close with other young men, but not enough to be suspected as gay.

In other words: Close, dude, but not that close. "It's like man or buddy, there is often this male-male addressed term that says, 'I'm your friend but not much more than your friend,'" said Kiesling, whose research focuses on language and masculinity.

So, dude, you want to read the entire story?


Post a Comment

<< Home