Marketing Genius from Maple Creative

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Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, November 17, 2004

Great New Search Engine

I've found this great new search engine that clusters search results into topic areas. Clusty is one of those multi-engine search tools. I'm not crazy about the name "Clusty" but it is easy to remember. It searches several of the more popular engines simultaneously (like Dogpile.com does) and presents its findings by category. It also seems to generate more results than Google - finds results that Google or Yahoo miss. But the best part by far is the clustering. Clusty.com, which is currently available and free in Beta version, makes searching much more efficient. If you're researching a person or a company, you can easily click onto the more relevant clusters to avoid all of the non-relevant resulsts and cyber junk. Give it a spin. You'll like it.

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