More on McCormick
If you read my previous post about McCormick's masterful mailing, you know what this is all about. If not, you may read it here.
Two follow-up matters:
1- My wife said, "Now all they need is a spice detector so that we can figure out some of the more cryptic date codes on the containers."
She's right. That is a great idea, and McCormick already has the equivalent of it. They call it the Date Decoder, and it is found on their website.
2- I just completed the "audit" of our spice cabinets and spice racks. How many tins and jars hit the wastebasket? Twelve. A dozen!
Yes - that's 12 spices that bit the dust. And as the smiling McCormick marketing genius knows all too well, 12 that will be repurchased sooner - instead of later.
0 Comments:
Post a Comment
<< Home