Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, December 05, 2004

More on McCormick

If you read my previous post about McCormick's masterful mailing, you know what this is all about. If not, you may read it here.

Two follow-up matters:

1- My wife said, "Now all they need is a spice detector so that we can figure out some of the more cryptic date codes on the containers."

She's right. That is a great idea, and McCormick already has the equivalent of it. They call it the Date Decoder, and it is found on their website.

2- I just completed the "audit" of our spice cabinets and spice racks. How many tins and jars hit the wastebasket? Twelve. A dozen!

Yes - that's 12 spices that bit the dust. And as the smiling McCormick marketing genius knows all too well, 12 that will be repurchased sooner - instead of later.


Post a Comment

<< Home