Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, December 08, 2004

Tom Peters' Re-Imagine Summit 2005

Thanks to friend/client/advisor Rob Godbey of GodbeyWorks, I am headed to Manchester, Vermont this weekend to participate in Tom Peters' Re-Imagine Summit 2005. This is nothing short of the thrill of a lifetime for me!

I discovered Tom Peters in 1986, when I was required to read In Search of Excellence as part of a college course. Since that time, I have been an avid follower and reader. Recently, I finished reading Tom's new book, Re-Imagine! It is a book that is a true game changer, as much for its layout as its great content. I strongly believe that Peters has created a new paradigm--one that is enriched with great design and visuality--for business books. At least I hope that it has.

The chance to work directly with Tom Peters and 30 other business leaders from North America is an honor and a privilege.

And from a marketing perspective, my hat is off to marketing genius Rob Godbey. As if there was any doubt before his generous invitation to attend the Re-Imagine Summit, it is doubtful that I will ever use any other management consultant to help provide answers and address challenges that we face at Maple Creative.


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