Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, May 13, 2004

Web content management a process, not a project!

Here's an excellent commentary on how companies tend to approach their websites, culled from the blog of Jerry McGovern. Great point. Great, great point!

"I sometimes come across organizations that every couple of years decide to redo the graphic design of their websites. They know that their websites aren't working very well. Deep down, they know it's not because of the graphics; it's because content is badly organized and badly written.

"However, creating a new graphic design is so much easier because it can be treated like a project with a nicely defined budget and timeframe. The manager can say they have delivered something and everyone can be happy for a while.

Seeing your website as a process creates a lot more challenges, yet it is the only way to go if you want to deliver quality results. Who's going to update the staff directory? Will it be left up to each member of staff? What happens if a member of doesn't bother to update? Who's going to ensure metadata is of a high quality? Who's going to ensure content is well written?"

This is a simple indisputable. Sometimes the truth hurts, doesn't it?

Web content management a process, not a project: May 10, 2004: New Thinking by Gerry McGovern: "Web content management a process, not a project"


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