Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, February 05, 2008

Overcoming Inbox Overload

Last week, I shared information from Jugglezine with observations on e-mail overload.

If you were troubled by that, take comfort in the fact that some of the world's leading technology companies and e-marketers are keenly aware of the problem. In fact, they are working feverishly to develop new technologies and solutions to improve, if not reinvent, the e-mail inbox. One of the companies that I frequently go to for information about the world of e-mail, electronic communications and online marketing is Silverpop. The following article from Silverpop CEO Bill Nussey and his head development guy provides a good overview of what's out there, what's being evaluated and what is coming.

Contemplating the Future of the Inbox
I've been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below...

From Scott:A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street Journal (
here and here) and a post in the Bits section of The New York Times, pointed to a future where the inbox would begin to take more proactive role in managing communications, acting as much like a social network as it does a hub for receiving good ol' SMTP messages. Leading the charge on this new frontier are a number of start-ups (Boxbe, ClearContext, and Xobni to name a few) that are, in essence, using technology to help consumers manage their overload of email. More recently, we've seen some of the big inbox providers indicate that changes were indeed on the horizon. To wit, at this year's CES, Yahoo's Chief, Jerry Yang demonstrated a future version of Yahoo! Mail that included a "simplify my inbox" button, which, once clicked, would reorder messages based on "people that are important to me."

Here's a link to the full text of the Silverpop blog post.

Frankly, I am looking forward to the next-generation inbox. From my perspective, it can't get here soon enough!

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Blogger Deva Hazarika said...

Skip, take a look at my blog entry here for more thoughts on what the next generation inbox is going to look like:

2:13 PM


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