Marketing Genius from Maple Creative

Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, June 05, 2008

Worried About Rising Gas Prices?

Today, most of us are seriously concerned, if not truly worried, about rising gas prices. Many are wondering where this will go and what the impact will be. Would you be surprised to learn that the technology of alternative reality gaming might be an integral part of determining alternatives and solutions? Yes, game playing may lead us to answers.

Last year, participants from 12 nations participated in a large scale role playing experiment called A World Without Oil. The game was played over a 32-week period with increasingly dire scenarios in which the world ran out of crude oil. Thousands of participants from diverse cohort groups, including community leaders, industry experts, conservationists, motor racing enthusiasts and mothers, reacted to scenarios and postulated responses and impacts. Week by week, as scenarios were explored and played out, the control panel exhibited the impact on various regional economies and public opinion.

The project produced valuable insights and such tangible resources as lesson plans for teachers. Much of the fictional experiment from 2007 seems increasingly realistic today in 2008. I urge you to check it out.

The project was led by Ken Eklund and Jane McGonigal of The Institute for The Future, the world's oldest forecasting organization. Jane is a Berkeley PhD and also a blogger. I read her blog, Avant Game regularly. I encourage you to infuse and invigorate your thinking with input from smart people, like Jane McGonigal, people from different places and different disciplines. [If you explore Jane's blog be sure to learn about Cookie Rolling!]

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Tuesday, January 08, 2008

Do You Have Collaborative Superpowers? Should You?

What's your superpower? Do you have super-human Ping Quotient? Or is your Longbroading ability off the charts? And how's your Mobbability?

According to game designer and future forecaster Jane McGonigal, we all have workplace super powers. Jane and a colleague (Jason Tester) developed a very cool, fresh view of what it takes to succeed in the work-world today. Their thesis, which I wholeheartedly support, says that we all have collaborative super powers. Check out this eye-opening, ten-slide presentation: 10 Collaboration Superpowers on SlideShare.

If you haven't heard of Jane McGonigal before, you will. If you'd like to learn more, why not check out her very inspiring, informative blog. Jane presents herself as a game designer and game researcher, but I say she got a healthy streak of marketing genius, too!

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