The Dip - Seth's New Book
I just started reading The Dip by Seth Godin. Ever dive into a book and find that you can't put it down? That's this book. Seth is a remarkably gifted writer (and marketer). And if you are not reading his blog, you are missing out on some great business and cultural commentary.
Look forward to a full review of The Dip from yours truly, very soon.
We know that you marketing geniuses are voracious readers. So tell us, what book is on your nightstand right now?