Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, November 04, 2007

A to Z of Marketing: P - Perception

It doesn't matter what you think should be ... or hope for ... or wish that customers believed. It does not even matter what you think you know. What matters most--the only thing, really--is what prospective customers perceive about your company, its people and its product/service offering.

Perception is reality. That is the first law of marketing!

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