Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, October 16, 2007

Tip of the Iceberg

Mark this date. Write it down someplace prominent. Remember this date. It was the tipping point for generational impact on our society. October 15, 2007.

The nation's first Baby Boomer applied for Social Security benefits on Monday. Kathleen Casey-Kirschling, a retired former teacher from New Jersey, was the first person born on January 1, 1946. She will become eligible for benefits when she turns 62 next year. Social Security Commissioner Michael Astrue says that 10,000 Boomers per day will become eligible over the next two decades. (This from an Associated Press wire report.)

The peak of this transformation is projected to be 2012. How will
all of this affect your business? Your life? Our government? America has tipped. Societal shift has begun.

Marketing geniuses will ponder: How will this affect everything about our world? We say it is an opportunity, as well as a threat. It will require new thinking, new leadership and tons of creativity. Game on, as we say around here!

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