Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, October 23, 2007

A to Z of Marketing - M: Motivation

Don’t worry. I’m not going to channel Anthony Robbins here.

But the concept of motivation is essential to success in marketing.

Webster’s defines motive as something (as a need or desire) that causes a person to act. To motivate is to provide with a motive.

Motivation often requires looking at things that others have overlooked. It requires taking nothing for granted. And it often spurs tremendous creativity.

What motivates your customer?

If you can’t answer that simple question your marketing plan is incomplete.

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