Talladega Days and Nights Post 2: Marketing 24/7

The title of this post is inspired by my observations here at Talladega Superspeedway.

As marketing professionals, wouldn't it be great if we could speak to our audience every hour of the day?

Well, judging from what I've seen on my trip to Talladega, NASCAR and some of its sponsors appear to be doing just that.

As I got closer to the speedway, I notice businesses were crowded and parking lots were full. Gas stations, restaurants, grocery stores - all had large crowds before the sun came up.

These were all parts of the activation strategies of NASCAR sponsors. Events with show cars, giveaways, autograph sessions, concerts in the early morning hours – every event was designed to further brand each product in the eyes of their customer.

Can customers link to your brand? Even at 3:00 a.m.? Think about it.

Posted by Emily Bennington on behalf of Jim Nester