Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, February 21, 2006

What Burger King, Molson Beer and Smoking (Anti-Smoking, actually) Have in Common

Good times and bad health? Having a burger, washing it down with a beer and topping it all off with a cig? Maybe, but that's not what this post is about.

The answer is: CP+B. These brands have all been represented by a Miami, FL idea shop/ad firm Crispin, Porter + Bogusky. They handle some huge brands and they're breaking some rules, if there are any; but they're also blazing trails. I keep seeing ads or other, sometimes sneakier marketing, and going, "Wow! How clever."

Whether you love or hate the style of their work (I think the're BAD in the best way), I bet it's got your attention. Check out this link to learn more about their culture, their clients and their business model. Very interesting.

Maple Creative, being a smaller West Virginia firm, is hardly in competition with this group, but I like to think with some of the innovative ideas coming out of our little shop, someday we could be!


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