Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, December 02, 2009

Avoid Mixed Messages in Your Holiday Communications

Right before Thanksgiving, I received this beautiful e-card. It was adorned with a lovely seasonal photo--fall colors, a pumpkin, some squash. You've seen it.

Then, there's a beautiful message. Something to the effect of:

"Wishing you a wonderful Thanksgiving."

So far, so good. Thoughtful, tasteful and clever. (Yes clever. How many companies send Thanksgiving cards ... how many send Christmas cards? So, they stood out--in a good way.) Oh, if only it had ended right there.

But the card didn't stop there. As I scrolled down a bit, they proceeded to urge me to remember them for all my labor and staffing needs. Then this: "Did you know that we also offer seminars and training workshops?" Another scroll and I found yet another paragraph of sales language. "Click here for our special ..." Yada yada yada.

Is it a card... or sales literature?Are you really sending me a thoughtful message? Or are you using Thanksgiving as an excuse to hit me with your unsolicited sales pitch?

C'mon people. Employ some degree of restraint and find a measure of good taste. Admittedly, this is a pet peeve; bugs me big time. And it's a way-too-frequent faux pas. Invariably, I'll notice it around the Fourth of July ... and then again around the Thanksgiving to Christmas season.

Marketing geniuses: I urge you this holiday season to avoid such mixed messages. Keep things simple. Keep things separate. Don't mix a heartfelt wish with a sales message.

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