Avoid Mixed Messages in Your Holiday Communications
Right before Thanksgiving, I received this beautiful e-card. It was adorned with a lovely seasonal photo--fall colors, a pumpkin, some squash. You've seen it.
Then, there's a beautiful message. Something to the effect of:
"Wishing you a wonderful Thanksgiving."
So far, so good. Thoughtful, tasteful and clever. (Yes clever. How many companies send Thanksgiving cards ... how many send Christmas cards? So, they stood out--in a good way.) Oh, if only it had ended right there.
But the card didn't stop there. As I scrolled down a bit, they proceeded to urge me to remember them for all my labor and staffing needs. Then this: "Did you know that we also offer seminars and training workshops?" Another scroll and I found yet another paragraph of sales language. "Click here for our special ..." Yada yada yada.
Is it a card... or sales literature?Are you really sending me a thoughtful message? Or are you using Thanksgiving as an excuse to hit me with your unsolicited sales pitch?
C'mon people. Employ some degree of restraint and find a measure of good taste. Admittedly, this is a pet peeve; bugs me big time. And it's a way-too-frequent faux pas. Invariably, I'll notice it around the Fourth of July ... and then again around the Thanksgiving to Christmas season.
Marketing geniuses: I urge you this holiday season to avoid such mixed messages. Keep things simple. Keep things separate. Don't mix a heartfelt wish with a sales message.