Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, July 14, 2004

Word of Mouse

Ran across a new term today - Word of Mouse. I like it. It's catchy and descriptive.

The term refers to the practice of referral communications spreading between customers or prospects. However, the communication medium is e-mail, instead of face-to-face conversation.

So, what are you doing to cause Word of Mouse to help promote your company or your product/service?


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