Marketing Genius from Maple Creative

Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Wednesday, June 04, 2008

Spamazon

Warning: rant coming. [I will beg your pardon, in advance.]

Amazon.com is great. I love books and love to learn. I probably purchase one book per month on Amazon. But I really dislike the frequency of unsolicited e-mail that Amazon sends me.

Again, I love the Web site. Love the selection ... and the reliability ... not to mention the simplicity of ordering. But on the down side, I probably receive three e-mails a week, suggesting a book that might be of interest to me ... or offering me some discount or free shipping. Enough already! Thanks for the suggestions and all, but I would really be more happy if Amazon would reduce their frequency of e-mail messages to me by about 50%

Anyone else share this frustration?

[We'll see if Amazon is monitoring "the groundswell"--I will be sure to let you know if they find and respond to this post. Stay tuned.]

Labels: , , , , , , , , ,