Next Generation Marketing: Personal Perspective

In the past two weeks ...
Number of network TV shows I've watched: 0
Number of new RSS feeds I've added to my feed reader: 10
Number of new Twitter feeds I have begun following: 15
Number of new Facebook friends I have added: 5

In the past month ...
Number of books I've purchased from a bookstore: 0
Number of books I've bought from online vendors: 4

Who's reaching me lately with persuasive messages ...
Via traditional media/advertising: no one.
Via next generation marketing: bloggers, twitter users, Facebook users and authors who get Next Generation Marketing.

Am I unique? Not so much. I would say that a shift has occured. What do you say? What's your experience?