Marketing Genius from Maple Creative

Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, February 12, 2008

Influence of Video Games on Design

The photo at left shows a sample interior of a new Mercedes Benz concept car. Notice something missing?

The Benz does not have a traditional steering wheel. Instead, there is a joystick. Ready for that? Are you ready to navigate rush-hour traffic on the freeway at 70 mph via joystick?

The next time you are about to nag your kid to put away the X-box or Playstation, pause for a second and consider that he just might be sharpening his driving skills. Or maybe he's cultivating skills that will be the driving elements of success in the next-generation workplace.

What if the future of software and productivity tools for business are more like video games and less like documents? Perhaps the new business tools will emulate 3-D spaces and virtual worlds, instead of mimicking the paper trails of old.

It could happen. In fact, I kinda hope it does.

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