Love the New TV Advertisements for Ally Bank

Kudos to ad agency BBH for a very nicely done campaign for Ally Bank. Perhaps you have seen the TV commercials? The one about the pony was so good that it caused me to go to the AdWeek Web site to see who created it.



The TV spots are great, but so is the positioning for the bank itself: Straightforward. In my opinion that message is right for our post-financial-meltdown times. And the payoff line in each of the advertisements is crisp and distinctive, too: "It's just the right thing to do."

The brand is also supported by a very nice, simple, clean Web presence at AllyBank.com.

Tip o' the cap to the marketing geniuses at Bartle Bogle Hegarty Ltd. for some fine work!