Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, February 08, 2008

Words of Wisdom

“I’m always searching for emotion in advertising. In an age when most products aren’t very different, the difference is often in the way people feel about the product.”

Advertising legend Philip Dusenberry, the man who coined the phrase “Choice of a New Generation” for Pepsi. Dusenberry was inducted into the Advertising Hall of Fame in 2002, and passed away in December at the age of 71.



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