Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Friday, July 15, 2005

Six Most Important Words in Marketing

How did you hear about us?

These are the six most important words in any marketing program.

It is essential to ask this question: "How did you hear about us?" Ask it each and every time that a new prospect, customer or constituent comes to you. It doesn't matter whether the inquiry comes as a personal (face to face) request, a phone call, a Web site hit, fax, e-mail message or other. You have to ask this question AND create a process for tracking the responses to the question. It's the only way, really, to evaluate the effectiveness of your marketing program.

It's Friday afternoon at 5:00. Do you know where your prospects are coming from?


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