New Animal Planet Logo

This is the new logo for the cable television network Animal Planet. The network is a favorite of my three-year-old son. We watch many of their interesting programs together. He likes the Meerkats and most of the monkey features (not surprising, and perhaps quite genetic, if you know me very well!). Some of the shows with the sharks and lions are "too scary." But that's not the point.


I am not too keen on the new design. What do you think of it? To my eye, it seems too cluttered, too busy. What's with the sideways "M"? At a quick glance, my eye sees "A PLANET" and something resembling an angular "3". Are they trying to imply that the planet has become too small for all the animals? That animals have become squeezed into our planet? Or is it just poor design?



And now here's their old logo. It still looks pretty good to me.

Which do you prefer?

Did they improve or detract from the brand identity?

Let us hear from all of our marketing and design geniuses out there!

A special thanks to our friend, Andy Malinoski, for pointing this out to us.