Marketing Genius from Maple Creative

Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Sunday, February 01, 2009

Super Bowl Ads 2009 - Your Reaction

In just a few minutes, they'll be kicking off Super Bowl 43 in Tampa, Florida. What a truly American spectacle.

This year, thanks to advertising rates at $3 million for a 00:30 TV commercial, NBC will enjoy a record volume of Super Bowl revenues. Their haul of $206 million is a whopping figure.

I've been studying and covering Super Bowl ads for the past nine years. While the economic and trade parameters are noteworthy, what's really important to most Americans is the entertainment value. I wonder what we'll see from the likes of these advertisers:
  • Budweiser - Clydesdales and otherwise
  • GE - my former employer
  • Pedigree
  • Coca-Cola
  • Go Daddy
  • Heineken
Finally, I wonder how much the Big Three Automakers will spend on Super Bowl ads this year? And we'll see if the recession caused advertisers to pull back on production budgets (i.e., will we see lower-quality, more cheaply produced spots)?

Please let us know what you think of today's ads. What was your favorite? Which one was the worst, in your opinion.

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