How easy is it to be your customer?
Not all marketing is about ads and signage. Marketing is also about the experience customers have with your product or service. So make it convenient and easy for them to enjoy it.
Take credit card machines for example. Just this week, I’ve encountered two shops that don’t take cards, which is dumbfounding to me as both a consumer and a marketer.
However, the real problem for these business owners is bigger than a credit card machine. It’s about the fact that I – like most of their customers – won’t tell them I don’t come to their business because I don’t carry a checkbook, I just don’t come to their business.