Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Tuesday, June 20, 2006

Marketing Dictionary - A Useful Reference

I found this dictionary of marketing terms at the American Marketing Association's Web site and wanted to share it with my fellow marketing geniuses. From my perspective, it is very helpful to have some "gold standard" definitions, since marketing jargon gets tossed around so freely. I am still exploring the American Marketing Association site, but I promise to share other useful marketing tools, as I find them.


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