Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, March 09, 2006

Research Equals Results

I’d like to begin this post with a little exercise.

1. Think of a flower.
2. Pick a number between 1 and 10
3. Put three fingers in the air.

You said, “rose”, “7”, and touched your thumb to your little finger, didn’t you?

If you did, you’re not alone. In fact, 96 percent of those who have gone through the same exercise did the same. How do we know that?


While marketing success seldom, if ever, comes down to a matter of choosing a number or picking one’s favorite flower, it is often determined by the quality of research conducted.

Research should be the foundation of your business strategy. Our clients are well aware of our strength in our ability to determine the reality of where services and products are positioned in a consumer’s mind, uncover true public opinion on an issue, and monitor customer satisfaction. We use research as a strategic tool to make our communications and marketing campaigns work more effectively.

You need to determine your course of action after you know where you are at this very moment. Research.

You need to determine the wants and needs of your customers (or if any actually exist). Research.

You need to develop the message that will generate your desired outcome. Research.

You need to know that what you’re doing is working. Research…and research again and again.

In the coming weeks we’ll be posting more Marketing Straight Talk items for your consideration. We hope that you will enjoy them and act upon them. If you need more information or assistance we hope that you will call upon us.


Blogger Jen said...

It's critical to do research instead of putting something out there and hoping that it reaches your target audience and brings in clients, etc. But, as 'sensable' as it is, many companies, organizations, and individuals don't do it.

So, kudos to the Maple Creative team for informing/reminding people what is important and necessary.

I always enjoy learning new things and reviewing other topics on the blog.

Thanks again!

8:36 PM


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