Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, November 28, 2005

Targeting Your Audience

This company clearly knows its target audience. In fact, the owners have named their company accordingly---seemingly without apologies to the rest of the world.

Hoodlum Motorcycle Garage
Located in Beckely, West Virginia

Not for the rule following, law abiding customers ...
Not for the wimps ...
Not for mealy-mouthed, middle of the road folks ...

Nope. Instead, they have aligned their business with the hoodlum segment of the motorcycle market. I am lampooning, of course, but this is perfectly in line with the whole Harley Davidson culture, experience and brand. Hop on a cycle, don some riding leathers and look like a tough guy.


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