Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Monday, November 21, 2005

Mr. Potter You Are A Buzzin'


Harry Potter.

Two words. Four movies. Six Books. An unbelievable amount of detail.

Cultural shift.

People with kids, without kids, in their 20's, 30's and 40's are reading and watching this fellow.

People lining up for books!

Going to see a midnight showing of the movie.

It's glorious I tell you, glorious.

In my opinion, regardless if you like the story or not, you have to admit that it is has shifted the cultural effect of literature.

This work is changing our expectations regarding printed literature and the quality of other entertainment created around the printed word.

Ms. Rowling, I thank you.


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